Expertise
Dynamic of Light
People, space and goods are in constant motion and always changing. New influences have a permanent impact on our needs - both on the (sales) space itself and on our shopping behavior. The only constant? – Permanent movement and change. That's why we don't see light as a static element, but as flexible.
The 5 Elements of Dynamics
Intensity
- creates contrasts
- draws the attention of visitors
- affects energy consumption
Color customization
- highlights certain product groups
- Can be adjusted to daylight
- influences the mood of the room
Beam angle
- highlights individual products or areas
- Illuminates areas evenly
- influences the dramaturgy
Alignment
- strong influence on the perception of surface textures and structures
- precise illumination of objects can be realized
- has an enormous influence on the staging
Position
- absolute freedom of lighting
- Objects can be illuminated from different directions
