“It feels like being in a completely new store”, say the customers of the Papeteriewelt in Regensburg after the conversion. Managing Director Berit Liebl was no longer satisfied with the old lighting. Wether it was modern enough nor could it create a special atmosphere. It was just uniformly bright.
The new concept from ledxon goes with adjustable Track- and Downlights on the changing range and brings the light exactly where it is needed: on the goods, in the aisles and on the checkout area.
A special highlight is the control in the entrance area. Two different light scenes make it possible to respond to the seasonal collections. The light mood alternates between cool, stylish summer flair and warm, cozy Christmas atmosphere. “Now I can highlight the action areas constantly new and exciting,” says Berit Liebl. “This creates an additional incentive for customers to buy.” She also really likes that everything seems calmer and tidier.
Given the location, in the middle of a shopping mall, it was also important to create an own ambience with light. The papeteriewelt is finally being perceived as a separate area: “The shop sets himself apart from the rest of the mall and enters another world.”
Description: New lighting concept
Project type: conversion refitting
Customer: Papeteriewelt GmbH
Products: Downlight DLA1, Tracklight TL1, Flexible LED-Modules (Linear Flex)
Controllable light scenes in the front area go with the changing assortment.
Energy efficiency meets staging: Although the number of lights has been reduced, it is now brighter in the store.
Tracklights flexibly put the goods in the limelight.
More light on the goods directs the customer’s gaze.