Ledxon at the Euroshop 2023 - a conclusion
As a manufacturer and supplier of holistically conceived and implemented lighting solutions, we have been part of the regular cast in the hallowed halls of the Euroshop for many years, which is why it always feels a bit like a home game for us.
After almost three years of abstinence from trade fairs due to the pandemic, we were finally back live on site and were able to welcome many well-known and perhaps even more new customers from the world of retail.
Whether shopkeepers, supermarket chains, architects, planners or manufacturers of refrigerated cabinets - everyone was there and could finally experience our latest developments live again at our 110 sqm exhibition stand, for the first time at Euroshop23 in the new corporate design, and learn from our holistic approach, coordinated and dynamic shelf and ceiling lighting. And the live feedback was great.
The retail industry is an ever-changing, dynamic world. Constantly changing influences have a direct or indirect impact on them: Changing product ranges, collections, corporate lighting and many more have an enormous impact on the modern sales room. The question we asked ourselves was the following: Why is today's lighting still so static and what opportunities arise from flexibly adjustable lighting solutions?
"Dynamics of Light" was born and with it a completely new world of planning and staging possibilities with the design tool light created.
We were also able to impress customers in aisle zones or assortment aisles with our product portfolio and the advantages of energetically and/or staging coordinated and individually adjustable shelf and ceiling lighting.
This is made possible by our Bluetooth controllable light strip for shelf lighting, the SML-G2 and the corresponding spotlights for power rails.
Whether warm white or cold white, high-contrast or homogeneous, selective or wide beam - with our lighting tools, the influence of light on goods, colors and ultimately also on people can be shown live during presentations. Thus, our lights make it possible to react to every conceivable sales situation or individual lighting idea and to actively draw the attention of the customer. Visual guidance at its best.
